This clever Autumn-Winter collection increases the wearability of children’s clothing

Katie Hill - Editor-in-Chief, My Green Pod

Home » Clothes that grow!

Published: 30 September 2020

This Article was Written by: Katie Hill - My Green Pod

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The new Autumn-Winter collection from Frugi has clever design features that allow the clothes to grow with the child.

To give the clothes more wearability, the designers at the ethical and organic children’s wear company have incorporated reversible patterns, adjustable straps and turn down cuffs and waist bands, so that the clothes can expand with the growth of the child.

Clever details

Designed in Cornwall, Frugi is daft about clever details and famous for vibrant prints, fun appliqués and super-comfy designs. The range is made from supremely soft, premium organic cotton or recycled materials.

Frugi clothes are made to last; they can be passed down through the generations and, because many styles are unisex, they can be worn by both girls and boys.

With Frugi you get two outfits in one; the reversible clothing is perfect for accidental spills – or if your little one just fancies a change – and means less washing, too.

Adjustable button-up straps and waistbands mean you get much longer wear out of your favourite Frugi styles. The parsnip pants have a generous fold-over waistband and cuffs to allow more room for growth.

Some special touchy-feely details have also been added to Frugi’s range to keep little hands busy and improve fine motor skills. 

Organic kids’ clothes

Frugi was founded in 2004 by Kurt & Lucy Jewson after they struggled to find clothes to fit over cloth nappies.

16 years later, Frugi is the UK’s leading ethical and organic children’s clothing brand, available to buy online from welovefrugi.com and over 500 retailers globally in 30 countries.

The full range includes tiny baby to 10 years with a stylish twinning, plus a maternity and breastfeeding range for grown-ups, as well as bedding and accessories.

Frugi is certified by the Soil Association and Global Organic Textile Standard (GOTS), receiving the highest level of certification in the world of leading textile processing standards. Every year 1% of turnover is donated to charity through the Frugi Little Clothes, Big Change initiative.

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