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‘Couple up with pre-loved’

eBay launches campaign to celebrate return as Love Island’s fashion partner, and encourage shoppers to think pre-loved first
Katie Hill - Editor-in-Chief, My Green Pod
Love Island x eBay

Today (16 Jan) eBay UK, the returning pre-loved fashion partner of Love Island, celebrates the latest series launch with a new multi-channel campaign, which encourages shoppers to ‘Couple Up With Pre-loved’. 
Following the initial announcement of the partnership in 2022, eBay UK has seen 1,600% more searches for ‘pre-loved clothes’ and 24% more new circular fashion businesses have joined the online marketplace. 
New research from ITV also reveals one in two (53%) of Love Island viewers aware of the eBay partnership said they’d bought pre-loved in the past three months, more than double the number of those who hadn’t watched or been aware of the partnership.

Conscious shopping

eBay UK’s new multi-channel campaign encourages shoppers to think pre-loved first. The hope is to inspire a more conscious way of shopping.

eBay UK is providing pre-loved clothing for Islanders and for the first time, a selection of authenticated sneakers and items from eBay’s Imperfects range.

‘Following the success of eBay’s partnership with Love Island last series and the impact it had on the fashion industry, we’re delighted to be returning as  the pre-loved fashion partner of the show.

‘It’s great to partner with ITV on another series to show pre-loved isn’t just a trend, it’s here to stay and we are hopeful that we can inspire even more people to consider pre-loved first.’
Global GM of fashion at eBay


Authentication Guarantee for Sneakers

eBay launched its Authentication Guarantee for Sneakers in July 2022. It comes at no extra cost to the buyer or the seller, and items are delivered via secure delivery.

eBay’s number one goal with Authenticity Guarantee is to build consumer trust and confidence when buying new and pre-loved sneakers on eBay.

Working with industry experts to fully verify and vet those items which are sold at or above their corresponding threshold, they are sent to the Authentication Centre to go through a rigorous, multi-point physical inspection, whether it’s the stitching, leather or bezel. The product’s collateral (sneaker box) is also reviewed.

Imperfects on eBay

‘Imperfects’ is the fashion equivalent to supermarkets’ wonky veg initiative. Shoppers get to buy clothes, shoes and accessories which are considered new but with defects from over 100 high-street and high-end designers – including North Face, Off White, Puma, Fila and Timberland – at up to 60% off. 
Imperfect items may include defects such as a small scuff or mark, a button missing or a loose thread that may have been from the factory or are ex-display, which means they can’t be sold at full price as they did not meet the manufacturer’s quality standards.

To dress like the Islanders and shop for your own Pre-Love Island look, head over to the dedicated Love Island hub on eBay UK.

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