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Fur-free Britain

Lucy and Tiffany Watson star in new video showing shoppers how to recognise fake faux fur
Lucy and Tiffany Watson, Fur-Free Britain

Made In Chelsea’s Lucy and Tiffany Watson have teamed up with Humane Society International UK to help consumers avoid being conned into buying cruel animal fur mislabelled as faux fur.

Real fur sold as fake

Filmed in support of the charity’s #FurFreeBritian campaign, the sisters – and Lucy’s dog Digby – share their top tips for identifying real and fake fur.

The video has been created to draw attention to the growing problem of fur from animals such as raccoon dogs, rabbit and fox being sold as synthetic fur online, at independent stores and even on the high street.

House of Fraser, Debenhams, Amazon, ASOS and Lily Lulu are among the retailers that HSI UK has exposed for selling real fur as fake, with either labels or online descriptions wrongly claiming items to be ‘faux fur’ or ‘100% acrylic’.

As labels can lie, HSI UK produced the video with Lucy and Tiffany to help shoppers spot fake faux fur.

‘Some of the fake faux fur items found by Humane Society International UK in the past have really shocked me because in some cases they were sold by brands that Lucy and I have bought from. It shows that even trusted retailers can slip up and it really is for consumers to take matters into their own hands and be vigilant. Cheap price, reassuring labels and trusted retailers can no longer be relied on to tell you if fur is real or not. Lucy and I hate fur so much, we fully support Humane Society International’s call for real fur being banned from Britain for good.’

Made in Chelsea

Three tests for spotting fur

In the video, Lucy and Tiffany point out three tests to help shoppers be their own fur detectives:

The Tips Test; Real fur tapers to a point at the end (unless sheared). Faux fur tips are blunt where the material has been cut in manufacturing.

The Roots Test: Faux fur is attached to woven fabric. The base of real fur is an animal’s skin (leather).

The Burn Test: Only to be conducted on an owned item (not in store!), cut and burn a few hairs. Real animal fur singes and smells like burnt human hair. Faux fur melts and smells like burnt plastic.

‘The fur trade really disgusts me, it’s hideously cruel and it really upsets me to see so much fur being worn. But I suspect that many people may be wearing real fur without realising it because so much of it is mislabelled. Creating this video lets us alert shoppers to how easy it is to be misled into buying real fur. Many people I’ve worked with wear real fur, knowingly or unknowingly, so it’s an issue I feel particularly strongly about. There really is no excuse for wearing cruel fur anymore and I hope this video helps people make more informed and ethical decisions about what they are buying.’

Made in Chelsea

Ban on fur imports and sales

Lucy and Tiffany also point viewers to a free, downloadable wallet-sized guide to help tell the difference between real and faux fur. They also urge ethical consumers to get active for animals by signing HSI’s #FurFreeBritain petition calling for a ban on fur imports.

To highlight the issue further, HSI UK has launched a nationwide campaign with cruelty-free cosmetics retailer Lush with an eye-catching lenticular currently in all 103 Lush store windows across the UK. The lenticular shows a woman wearing a fur bobble hat cleverly morphing into a fox on a fur farm.

HSI UK is calling on the government to introduce mandatory fur labelling so that consumers can avoid the real fur products to which they ethically object. HSI believes that ultimately it is not enough simply to label cruel fur products, and a UK ban on the import and sale of fur is needed to bring the marketplace in line with public opinion.

‘British consumers watching Lucy and Tiffany’s video will be shocked to learn that they are being duped into buying real animal fur. Real fur is the product of animal cruelty, with animals living tragic and utterly deprived lives in small, wire cages, until electrocuted or gased for their fur.

‘It is totally unacceptable for trusted brands and independent retailers to sell real animal fur at deceptively cheap prices, described as ‘faux’ or ‘100% acrylic’. To fix the fake faux fur scandal, we’re calling on the government to introduce mandatory, clear labelling of all animal fur as an urgent first step, but ultimately we want to see the UK close its borders to the cruel, outdated and unnecessary fur trade.’

Executive director of Humane Society International UK

Fur facts

The top five fur-producing countries/regions in the world are China, North America (Canada & the United States), Denmark, France and Poland.

Animals on fur farms are subjected to terrible conditions. Fur farms keep animals in small, barren cages, physically and mentally deprived for their entire lives, before being killed and skinned for their fur. Wild animals such as coyotes fair no better, caught in agonising traps for hours or even days before being shot.

Although the UK outlawed fur farming on moral grounds in 2000, and EU regulations ban fur from domestic cats, dogs or commercial seal hunts, the UK still imports and sells fur from a range of other species such as fox, rabbit, mink, coyote, racoon dog and chinchilla.

HM Revenue and Customs statistics show that in 2016 the UK imported £39,867,668 of animal fur from EU countries, and £15,746,833 from the rest of the world, totalling £55,614,501 in imports. £30,068,653 of fur is reported as having been re-exported/dispatched, leaving a domestic market of £25,545,848.

A 2016 YouGov poll commissioned by HSI UK shows that the vast majority of the British public oppose fur, with nine out of 10 Brits believing it unacceptable to buy and sell real fur, averaged across nine species.

Click here to find out why cork may be the best option for cruelty-free fashion.

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