Money Fashion Power

Join the call for a regenerative, restorative and revolutionary new fashion system this Fashion Revolution Week

Katie Hill - Editor-in-Chief, My Green Pod

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Published: 18 April 2022

This Article was Written by: Katie Hill - My Green Pod

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Fashion Revolution Week (FRW) is an annual campaign and the world’s largest fashion activism movement, responsible for seven days of action around the anniversary of the Rana Plaza factory collapse.

This year the campaign will run from 18-24 April, with an aim to collectively reimagine a just and equitable fashion system for people and the planet.

Challenging the system

The theme for Fashion Revolution Week 2022 is Money Fashion Power. It builds on the knowledge that the mainstream fashion industry relies upon the exploitation of labour and natural resources.

Wealth and power are concentrated in the hands of a few, and growth and profit are rewarded above all else.

Big brands and retailers produce too much too fast, and manipulate us into a toxic cycle of overconsumption.

Meanwhile, the majority of people who make our clothes are not paid enough to meet their basic needs, and already feel the impacts of the climate crisis – which the fashion industry fuels.

‘As we enter our ninth year, we will go back to our core, exposing the profound inequities and social and environmental abuses in the fashion supply chains. From the uneven distribution of profits, to overproduced, easily discarded fashion, to the imbalances of power that negate inclusion.

‘On the other hand, inspiring new designers, thinkers and professionals all over the world are challenging the system with solutions and alternative models. Fashion Revolution Week is all of this, scrutinising and celebrating fashion, globally and locally, wherever you are.’

ORSOLA DE CASTRO
Co-founder and global creative director, Fashion Revolution

A restorative fashion system

This year, Fashion Revolution is calling on global citizens to rise up together for a regenerative, restorative and revolutionary new fashion system.

Throughout Fashion Revolution Week, the groundwork will be laid for new laws on living wages for the people who make our clothes.

Brands will be encouraged to shift their focus away from endless growth and consumers will be inspired to scrutinise the real value of what we buy.

To get involved, Fashion Revolution will provide the tools for people to write to their local policy maker about these issues, demand greater transparency in the fashion supply chain, support trailblazing small businesses and create their own fashion love stories to reconnect with the clothes they wear every day.

3 questions to ask this Fashion Revolution Week

1. #WhoMadeMyClothes
Does the person who made your clothes deserve a living wage?

2. #LovedClothesLast
How much did you pay for *insert favourite clothing item here*? And how much is it worth to you?

3. #WhatsInMyClothes
What would the world look like if brands restored systems instead of depleting them?

Whether you’re a student, designer, producer, retailer, educator, union member or citizen, anyone can take action this Fashion Revolution Week.

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