BY KATIE - MYGREENPOD, 25 November '16

Stella McCartney, Armani and Liberty among 2016 PETA Fashion Award winners

As compassion, sustainability and innovation continue to shape today’s fashion industry, the PETA Fashion Awards celebrate the brands and designers who have made outstanding animal-friendly achievements this year.

Stella McCartney

Stella McCartney won Designer of the Year for her lifetime commitment to animal welfare as well as her winter 2016 ad campaign.

Stella McCartney’s lifetime commitment to animal-friendly and sustainable luxury fashion was emblazoned across her Winter 2016 #StellaCares Campaign with the slogan ‘No leathers, feathers or fur’.

The British designer continues to use her prominent position to speak out against cruelty to animals – notably, declaring this year that fur is ‘not sustainable, and it’s not modern’.

Armani

The Armani Group starred in the Biggest Luxury Fashion Moment when it declared itself fur-free in March.

In March, the esteemed Italian design house declared ’Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary’.

The move supports the growing recognition that innovation with compassion represents the future of fashion.

Amélie Pichard x Pamela Anderson

Amélie Pichard x Pamela Anderson won Best Collaboration for the duo’s ‘sexy and sustainable’ vegan shoe collection.

French fashion designer Amélie Pichard joined forces with icon Pamela Anderson to create a 100% vegan shoe collection. Featuring patchwork denim, Malibu lucite heels and metallic vegan leathers, the collection flaunts Pamela’s signature style and a joint mantra that sustainable fashion is sexy.

Speaking of the collection, Pamela said, ‘If you’re not vegan, you’re old-fashioned’.

‘The winners have proved that compassion is the new name in fashion as demand soars for innovative animal-free designs.

‘Forward-thinking designers are experimenting with sustainable, cutting-edge vegan materials and offering a vast array of fabulous cruelty-free choices – from high street to high-end.’

ELISA ALLEN
PETA Director

Amélie Pichard x Pamela Anderson
Amélie Pichard x Pamela Anderson won Best Collaboration

Other winners

  • Liberty won Most Progressive Luxury Retailer for its stance against fur and exotic skins
  • Rombaut won Best Newcomer for its progressive unisex footwear line
  • Ruby + Ed won Best Faux-Fur Brand for its customised bombers, which were Fashion Week favourites
  • Denise Roobol won Best Vegan Exotic-Skin Collection for its vegan microfibre leather in embossed faux-crocodile and faux-ostrich skins
  • Melie Bianco won Best Animal-Friendly Accessories for its animal- and eco-friendly bags
  • Vaute won Best Wool-Free Brand for its recycled-cotton Aran Sweater
  • Bourgeois Boheme won Best Cruelty-Free Shoes for its artisan-made collections
  • Flocus won the Innovation Award for developing kapok, a down alternative made from natural seed fibre

The Biggest Fashion Moment occurred when major British brands – including Topshop, Hobbs, Warehouse, Primark, and Oasis – committed to banning down feathers in their collections following PETA’s exposé of the cruel down industry.

Harvey Nichols received the Biggest Fashion Blunder for having failed yet again this year to reinstate its popular fur-free policy.

Click here for more on the PETA Fashion Awards and the full list of 2016’s winners.