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Racing Extinction

Endangered species light up Empire State Building
New Leopard projection Picture from MyGreenPod Sustainable News

As the sun set in Manhattan on Saturday, images of endangered animals were projected onto the south side of the Empire State Building.

A total of 160 species – from insects to sea creatures – were stretched across 40 storeys of New York City’s most recognisable attraction, with blue whales swimming hundreds of feet above the city streets.

Racing extinction

A 350ft image of Cecil, the lion killed in Zimbabwe earlier this month, appeared alongside pictures of snow leopards, tigers and manta rays.

The projections served as a reminder that mass extinction is happening all around us: we are at risk of losing 30-50% of all species by 2050.

‘We lit up the Empire State Building with the world’s most beautiful – and threatened – species to show the world what’s at stake. Not it’s your turn to make a difference. Join the race now

#racingextinction

Projecting change

Projections begin at 32.41.

The projections

The images were sent from 40 20,000-lumen projectors stacked on the roof of a building on West 31st Street.

Visible from over 20 blocks away, the eight-minute sessions were repeated every 15 minutes between 21.00 and 00.00 local time.

Our planet’s treasure

Academy Award-winning Racing Extinction director Louie Psihoyos and world-renowned visual artist Travis Threlkel (Chief Creative Officer of Obscura Digital) hoped this projection event – on one of the world’s most iconic buildings – will catalyse a movement to preserve the real treasure of our beautiful planet: its life.

The event was organised as part of a promotion for a new Discovery Channel documentary, Racing Extinction, which is set to air in December.

Click here to find out more about Racing Extinction.

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