In her illuminating and highly visual new book, Safia Minney, founder of Fair Trade and sustainable fashion label People Tree, highlights the onward and upward march of the ethical fashion movement – and the pioneers and projects that are already bringing alternatives to the mainstream.
Slowing down fast fashion – Rana Plaza, The True Cost and a fashion revolution
Slow Fashion profiles the designers, labels and eco-concept stores around the world that are taking the lead in providing consumers with a more sustainable alternative to fast fashion. Livia Firth, Zandra Rhodes, Lucy Siegle and Lily Cole are just some of the high-profile industry experts featured in the book.
Through a series of insightful interviews, including an interview with producers of the 2015 documentary film The True Cost, Safia celebrates those who run eco-concept stores, who design sustainably and who buy from the heart. She also heralds the campaigns that are making us think, build democratic systems and free our current thinking.
Safia Minney has been awarded Outstanding Social Entrepreneur by the World Economic Forum and an MBE for her work in Fair Trade and the fashion industry.
Sustainable and ethical fashion is not niche – it’s part of a huge movement to change the economic system and our health and happiness, at a personal level and as a planet. This is a movement we can, and should, all be part of. Not some time in the future, but right now.
Slow Fashion is an inspirational book that clearly demonstrates why the path to a more sustainable fashion industry is not a question of ‘how?’, but rather a question of ‘why wait?’
For business and policy-makers it means waking up to the impact current business models have on people and the environment and, crucially, changing the way they think and act.
For the consumer, it means making a choice to buy better quality less often, knowing where our clothes come from and who has made them and choosing items for their environmental and ethical values rather than because they are on-trend.
Slow Fashion is available in hardback, paperback and e-book formats. All editions are internet-linked; the printed book has discreet QR codes that lead the reader to follow the story online.
Slow Fashion is available in paperback (£14.99), limited edition hardback (£19.99) and eBook (£14.99).
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