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‘Walk the walk’

Giant footprints on Cornwall beach urge G7 leaders to ‘walk the walk’ when it comes to the environment
'Walk the walk'

A pair of giant footprints has appeared on the beach opposite this week’s G7 summit in Cornwall, urging world leaders in attendance to ‘walk the walk’ when it comes to sustainability.
With climate change top of the summit’s ‘build back better’ agenda, the footprints serve as a reminder for the seven nations to lead by example and commit to cutting carbon emissions now, rather than in the future.

The G7 footprint

Created by sustainable footwear brand Allbirds, the Gwithian Bay footprints represent carbon emissions per person in the G7 compared with the global average.
The difference is startling: the average person globally emits 4.7 tonnes of CO2 each year, whereas people living in G7 nations average 9.2 tonnes – almost twice as much.
Cornish sand artist One Man and His Rake created the installation; it is the latest carbon-focused initiative from Allbirds, which operates in each G7 nation.

Carbon footprint calculator

Last year, Allbirds became the first global fashion brand to put carbon labels on every product, so customers could understand the environmental impact of their purchases.

The company then open-sourced a proprietary version of their carbon footprint calculator so that the rest of the industry could do the same.

Allbirds has now extended this offer to political leaders and businesses in the G7 nations by ensuring all of its resources are free to download and use via

‘Climate change is the problem of our generation and we need to act now, and act together. If we’re going to successfully tackle this mess that we’re in, we need to step it up a notch and start holding ourselves accountable.
‘Nobody is perfect – including us – but we need to see the leaders of the G7 use their global leadership position to drive down their carbon footprints today, leading the way in the climate crisis.’

Allbirds co-founder

Average annual CO2 emissions in tonnes per capita per person

US: 16
Canada: 15.4
Japan: 8.7
Germany: 8.4
Italy: 5.6
UK: 5.5
France: 5
G7 average: 9.2
Global average: 4.7

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