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Pineapple leather

Leather made from pineapple leaf fibres receives ‘PETA-approved’ logo

The demand for leather-free clothing, shoes and accessories continues to skyrocket as shoppers grow increasingly concerned about the cruelty to animals, environmental impact and worker abuse involved in the production of animal-derived clothing.

Now, an innovative new material called Piñatex is the first fabric to receive a ‘PETA-Approved Vegan’ logo for supplying compassionate designers and shops with a sustainable, high-performance vegan leather.

Cutting-edge tech

Piñatex, created by textile company Ananas Anam, is made from the fibres of pineapple leaves – which are a by-product of the fruit’s harvest, so no extra land, water or pesticides are required to produce it.

‘Ananas Anam’s Piñatex fabric uses cutting-edge technology to create cruelty-free designs that are both sustainable and chic. PETA celebrates innovations that show how outdated wearing animal skins is and how easy it is to look fabulous while being kind to all living beings.’

YVONNE TAYLOR
PETA’s senior manager of corporate products

The high-quality fabric is the product of seven years of research and is already being used by the fashion brands Po-Zu, nae and Vegatar.

Cruelty and pollution

PETA – whose motto reads, in part, that ‘animals are not ours to wear’– notes that animals killed for leather endure castration, branding, tail-docking and dehorning without painkillers before being skinned and dismembered alive.

In addition, tanneries are notorious for polluting the surrounding land and water as well as exposing workers to excessive amounts of toxic chemicals, including arsenic. An estimated 90% of all tannery workers in Bangladesh die before the age of 50.

Ananas Anam’s pioneering textiles earned it the 2016 Award for Materials Innovation from the Arts Foundation UK and the Innovation Award at the 2015 PETA UK Vegan Fashion Awards.

Click here for more information on PETA and the ‘PETA-Approved Vegan’ logo.

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