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This is the UK’s first carbon-neutral toilet paper, and the company plants a tree for every roll sold. The rolls are delivered in a recycled cardboard box.

Serious Tissues is a founding member of the Queen’s Green Canopy, a UK reforestation project to mark Her Majesty’s Platinum Jubilee and address the UK’s position as Europe’s most deforested country.

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£34.99 available on subscription from £31.05 / month