Sportswear giant adidas has announced it is committing to a fur-free future and joining the global Fur Free Retailer programme.
While adidas does not sell products made with animal fur, animal welfare organisations welcome the announcement to renounce fur permanently.
Animal protection group Humane Society International, which campaigns for a global end to the cruel fur trade, has joined the Fur Free Alliance in welcoming adidas as the 1,500th apparel company to join the Fur Free Retailer programme.
‘adidas is driving the topic of sustainability in all areas of its product range as well as across its entire business operations. We have already been exclusively sourcing more sustainable cotton since 2018, will only be using recycled polyester from 2024 and this year will be launching the first running shoe that is made to be remade.
‘Equally the number of vegan products with three stripes is growing; since last year, for example, the popular sneaker classics Stan Smith and Superstar have been available as vegan versions. The permanent renunciation of fur underlines our commitment in searching for and scaling up sustainable material innovations.’
Senior vice president, sustainability at adidas
The commitment from adidas is a meaningful milestone for Fur Free Retailer, a programme run in more than 25 countries around the world.
It builds on an avalanche of fur-free policies adopted by global fashion brands including Prada, Gucci, Zara, H&M and many others.
‘We commend adidas for taking a public stand against the cruelty of fur fashion and congratulate them on becoming the 1500th brand to join the Fur Free Retailer Program.
‘adidas’s commitment clearly shows that even brands not using fur still want to distance themselves from the cruel and environmentally damaging fur industry.
‘Every time a leading brand commits to a fur-free policy, we are one step closer to a world where millions of animals no longer endure a lifetime of suffering for the frivolity of fur fashion.’
Executive director of Humane Society International/UK
The tide is turning worldwide against fur as concerns about animal welfare continue to grow. In recent years, more than a dozen European countries have introduced fur farming bans, including Norway, Belgium and The Netherlands and the US state of California has banned the sale of fur.
In the United Kingdom, Humane Society International leads the #FurFreeBritain campaign for a UK sales ban.