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BY KATIE - MYGREENPOD, 29 April '17
Fashion Revolution’s new short film explores conscious consumerism
This April, Fashion Revolution has launched a short film, Loved Clothes Last, looking at mass consumption and waste – an issue that’s created an unprecedented crisis and had a big impact on climate change.
Loved Clothes Last was directed by Balthazar Klarwein and produced by Feel Films. Starring Angelina Jesson, the film explores a disturbing dystopian reality in which, as a result of decades of mindless overproduction and accelerated consumption, landfill and decay meet everyday life.
The film asks when we’ll slow down and understand the importance of loving, and keeping, our clothes for longer.
‘Never has a fashion shoot felt so good.’
Director, Loved Clothes Last
Mindfulness and consciousness
Focusing on a series of symbols (from Wabi Sabi to rebirthing and circularity), the film explores mindfulness and consciousness.
With its final call to arms, #LovedClothesLast, it encourages viewers to understand how small actions can benefit the planet, reduce landfill mass and give more meaning to the things we choose to buy.
Fashion Revolution is a global movement calling for greater transparency, sustainability and ethics in the fashion industry. The aim is to unite the fashion industry and ignite a revolution that radically changes the way our clothes are sourced, produced and purchased, so that what the world wears is made in a safe, clean and fair way.
During this year’s Fashion Revolution Week (24-30 April), people are being encouraged to ask brands #whomademyclothes and to question where their clothes come from.
‘This is the first time that Fashion Revolution combines campaigning for supply chain transparency with a new dedicated focus on environmental issues. The film therefore marks the start of a new journey, #whomademyclothes to #lovedclotheslast – looking at the full story from the origins of the clothes we buy to their end of life.’
ORSOLA DE CASTRO
Founder and creative director of Fashion Revolution
- Global clothing production has more than doubled since 2000.
- The average person buys 60% more items of clothing – and keeps them for about half as long – as they did 15 years ago. About 40% of the clothes are rarely or never worn.
- In the USA, 10.5 million tons of clothing are sent to landfills every year.
- 95% of the clothes sent to landfills could have been recycled or upcycled.
- By doubling the useful life of clothing from one year to two years, emissions over the year would be reduced by 24%.